AHMAD Farroukh, Chief Executive Officer at Mobily, visited the site of charitable investment project "Khair Makkah" in which Mobily endorsed to construct one of its stages for the Disabled Children's Association (DCA), naming it Mobily's Customers Charitable Investment Project. Abdulmohsen bin Mohammed Alzakri, Board Member and President of the Investment Committee at DCA, accompanied Mobily delegation during its tour to view the site and listen to an explanation of its architectural specification, and implementation plans. Mobily inaugurated Mobily's Customers Charitable Investment Project to donate to the Disabled Children's Association through an agreement signed in the presence of Prince Sultan Bin Salman Bin Abdulaziz, Chairman of Association Board. Mobily allocated a unified number 5050 which its revenue support to building the Khair Makkah project, where Mobily's subscribers can support this charity endowment by sending an SMS containing a number (5) to (5050) to donate SR12 per month. The agreement allows Mobily's customers to participate in building Khair Makkah, a charitable investment project for serving the disabled children, in which 6 residential buildings will be built in order to provide a sustainable financial aid to support the Association care centers, which provides a complete free integrated system of thereby, rehabilitation, and social services to the disabled children. After visiting the site, Mobily CEO and Eng. Alzakri visited the Disabled Children's Association headquarters in Makkah to take a closer look at their activities. Farroukh expressed his happiness of what he saw and praised on the association staff for their support to this precious group. He was also pleased of the project inauguration which will support the Disabled Children's Association projects and activities. Alzakri said the project will be an example of companies and organizations' social responsibility programs which contribute in achieving integrated development. "We are proud of our partnership with elite companies and banks for 30 years, and that allowed us to expand our free services programs for thousands of disabled children," Alzakri said. Mobily deposited due amounts of Neqaty program which Mobily's customers donated to Khair Makkah project. Mobily is keen to overcome all obstacles and find complete support to the Disabled Children's Association, and motivate different society segments to contribute to the success of the association projects to help the continuation of its social responsibility message.