As part of the Corporate Culture initiatives aiming to enhance the concept of social responsibility and implant the culture of "giving" to be part of Mobily family's behavior toward society and particularly the charity associations which play a pivotal role in the Saudi community development, Etihad Etisalat Mobily organized in collaboration with the "Disabled Children association" a visit by the female employees and wives of employee to the premises of the association in Riyadh and Jeddah, and "Shumua Al Amal For Special Education & Rehabilitation" in Dammam. This initiative reflects the company's keenness to embed the liberality culture among its employees toward the society, especially the charities that plays a core role in developing the Saudi society. There was a friendly interaction between the disabled children and the visitors who distributed gifts to create an atmosphere of pleasure and happiness. Mobily continues to launch innovative initiatives to serve different segments of society as part of its social responsibility, which is one of the main pillars for positive engagement and communication with the Saudi society, and always keen on activating the partnership between the company and "Disabled Children Association", since the both sides signed a MOU to support the association's investment project through the company's content services under (Mobily's customers project) name as a part of the major charity project (Khair Makkah), which the association is developing now in Makkah and the all interest will support the association's revenues. It is noteworthy that Mobily supports a lot of CSR initiatives in collaboration with the several charity associations to improves their income through Mobily's wide customer base.
