RIYADH — Prince Sultan University has announced the launch of its first Bachelor of Arts program in Language and Media. The program, under the College of Humanities and Sciences, Department of Linguistics and Translation, responds to new demands in the digital and media industries, combining English language studies with modern media technologies, artificial intelligence, and digital communication tools. It aims to bridge the gap between language and visual communication, preparing students to excel in today's dynamic media landscape both locally and globally. Key features of the program include comprehensive training in content creation, media production, public speaking, marketing, journalism, digital media, public relations, content analysis, podcasting, and creative copywriting. Students will receive practical preparation for diverse careers while being guided by a distinguished group of academics within an innovative educational environment. The program offers students the ability to effectively use media tools on digital platforms, develop ethical communication frameworks that incorporate emerging technologies, lead global discussions through culturally sensitive media strategies, and keep pace with the latest changes in media through impactful speeches. With Saudi Arabia preparing to host major global events such as the 2034 FIFA World Cup, the Kingdom's need for a new generation of media professionals is growing. The program is designed to equip students with the critical thinking skills and digital expertise necessary to create powerful media messages that reflect Saudi society's identity and aspirations. Prince Sultan University has invited students passionate about language, media, and technology to join the program and embark on a distinguished career path shaping the future of the media sector in Saudi Arabia and beyond
