JEDDAH — Centrepoint, the region's largest retailer, has launched its fun and practical back-to-school collection that is set to make all school children stars. Adding to the excitement to the start of a new academic year, Centrepoint is offering the widest range of licensed character merchandise in the market in addition to its smart and comfortable collection of accessories, shoes and cosmetics. Fulfilling every child's dream to be a star, Babyshop's latest selection of merchandise, features the widest range of licensed character merchandise in the market that includes everything from school bags and water bottles to stationary pouches and lunch boxes. The exclusive range of Shaun the Sheep, Trash Pack, Ben 10, Spiderman and Minions back-to-school merchandise promises to win the interest of the boys, followed closely by the likes of Disney's Cars, Avengers, Smurfs, Disney's Mickey Mouse, Smurfs etc. Young football fans can also pick from exciting FC Barcelona, Real Madrid and Manchester United themed school gear. Favorites such as Disney Princess, Hello Kitty, Barbie, Dora the Explorer, Marie the Cat (for pre-schoolers), Lulu Caty, Minnie, Frozen, and inside out are part of the colourful and trendy line-up for girls. Appealing to the teens and tweens is Lifestyle's latest back to school range with designs that are red-carpet worthy and bound to make every student's year at school. With brands such as Mimmie's Teddy Bear, Ferrari branded school luggage and Happy House, it is the perfect accompaniment for every student to carry with them this school year. The collection includes stylish and colourful designs are bound to be every child's dream accessory. Extending the character range, Splash at Centrepoint is offering a full range of books, notes pads, pencils, mugs, back packs, pencil cases and many more items based on famous characters like Hello Kitty, Batman, Barbie, SmileyWorld , Superman and Super Girl Neon capsule collections. Head to Shoe Mart as the region's leading footwear and accessories brand unveils a delightful array of smart and comfortable styles that will go perfectly with school wear. Girls will get to rock the classy school-goer look featuring floral accents, perforations, glaze-matt contrasts and embossed effects. Sturdy year-round materials bond with flexible soles to assure relaxed wear day in and day out. The boys will be spoiled for choice with an impressive range that's durable enough to sail through the action-packed year. High on comfort and style, the specially designed range features all leather Velcro strap ultra-light shoes. White canvas sneakers take care of sporty days and are designed to withstand boys' active lifestyles. Centrepoint represents the Landmark Group's strategy to synergize its core retail concepts, Babyshop, Shoe Mart, Splash, and Lifestyle, under one identity, thereby projecting a ‘single fashion destination for the entire family'. Customers now can also shop online on http://www.landmarkshops.com/centrepoint. — SG