SPLASH & Babyshop expanded its network across Western Region, launching its first exclusive standalone store in Jawhara Mall, Yanbu last week. Splash & Babyshop store offer vivid collections and designs. The latest and exclusive winter '12 are sure to make all lovers spoilt for choice, and go gaga over the collection. The new and improved uni-brand format in Splash is complete with a cosmopolitan look and feel .Splash show cases popular while Babyshop in Jawhara Mall, is a destination store in the niche segment of 0-16 year old catering to various age groups of chic & stylish audiences, spread over a massive of 1700 sqm specializes in toys, fashion clothing, baby basic, nursery furniture and much more for new born babies toddler and children The new store at Jawhara Mall was inaugurated by T.S. Vedapuri, the newly appointed COO Western Region, KSA. Vedapuri joined the Landmark Group in 1998 as GM – Babyshop in UAE and moved to Dammam in 2006 as Chief Operating Officer - Eastern Province, KSA. He has over 25 years of experience in retail industry. Commenting on the new store opening, Vedapuri said “a lot of effort has gone into the shaping up of our store at Jawhara Mall. We believe that the changing demands of the region have led to the need for such a retailing concept, which is prevalent in Yanbu region Babyshop and Splash (A unit of Centrepoint) will raise the bar for shopping experience and customer expectations for range and quality of merchandise at a very convenient location. “Splash & Babyshop believes in being omnipresent and always strive to be within the reach of their consumers. It has been our endeavor to enhance customer experience at our stores with the superior merchandise, service and overall the international shopping ambience that Splash & Babyshop has on offer, thus allowing us to tap into a new market,” he noted. Splash & Babyshop is the first standalone store in Yanbu and 29th store in Western Region respectively. — SG