APPAREL Group, the Dubai based fashion and lifestyle retail conglomerate, launched Cath Kidston – ‘The Home of Modern Vintage', in the GCC region at Olaya Street, Riyadh. The store was launched on April 1, 2015, with two London taxis covered in iconic Cath Kidston prints; London Buses and Antique Rose Bouquet displayed at the entrance of the flagship store to celebrate the opening of Cath Kidston in the region.
‘The Home of Modern Vintage' will play host to various new ranges; from must-have fashion and accessories, a fantastic children and baby range, fabrics, wallpapers and kitchenware, to Cath Kidston's bespoke furniture upholstery service.
Founded in 1993, Cath Kidston is one of the most influential and original design companies to emerge from the UK in recent years. The brand is best known for its iconic, vintage inspired prints and wide array of household and fashion products – from polka dot china to floral bags. For the first time customers in Riyadh can browse the brand's famous prints and purchase unique Cath Kidston pieces for their home.
“We are constantly adding new and exciting brands to our portfolio and are yet again proud to bring a well-respected and renowned brand like Cath Kidston into the region. Cath Kidston is a formidable organization and is loved for its iconic products, broad assortment and always putting the customer first,” said Nilesh Ved, Chairman of Apparel Group.
The new flagship store is spread across 3000 sq ft and brings the total number of Cath Kidston stores to 198 globally. The brand's next store launch will be at Mall of Dahran, KSA. — SG
