Aura: a modern home fashion brand both from and for the Middle East has launched its first standalone store in Panorama Mall, Riyadh. Offering an unmatched shopping experience across 900 square metres of free flowing retail space, Aura's three seasonal style collections are displayed as inspirational rooms that offer complete design solutions whilst simultaneously showcasing the flexibility of Aura's mix and match philosophy, all while being the ultimate in inexpensive home fashion. Taking international design trends to create bespoke Aura-branded collections, the ranges are built around the concepts of Modern Classic, Edgy, Contemporary and Iconic - each one showcasing different themes, color ways and styles to best suit the individual, giving style and budget conscious customers an array of affordable options with seasonal designs and fabrics – allowing them to bring design inspiration to their home. The exclusive “iconic” collection is the centerpiece of the Aura range featuring traditional Middle Eastern items designed with a modern twist. Iconic is housed in a centrally-lit room within the store and includes items such as delahs, medkanas, coffee and tea cups using design that bridges tradition and modernity, bringing an element of unique design to the home. Offering attainable luxury home fashion, with a broad selection of unique products ranging from dining, living spaces, bedroom furniture, tableware, home accessories and lifestyle items, Aura is a ‘one stop shop' concept for home fashion – providing all the elements needed to create a tailored personal look. Aura is an innovative destination for customers who are looking for the opportunity to truly develop their own unique space, allowing them to select styles, shapes and colors which bears their own style fingerprint to reflect their personality, ensuring that their home - their oasis - is a true reflection of each individual.
