REDTAG, the region's leading value fashion, lifestyle and home ware retailer has opened its 13th store at the Makkah City Centre in the Western region on Feb. 21, 2012. Shehbaz Shaikh, Country Manager for REDTAG, said “the new showroom which is our 47th showroom in KSA, consolidates our position as a leading retailer of fashion, lifestyle and home-ware products to the mid-market segment.” The showroom will offer a wide range of apparel and accessories for men, women, children and infants as well as homeware. Value-driven customers with active and demanding lifestyles will be delighted to know that REDTAG refreshes its collections frequently to ensure that each store always offers the latest international trends in fashion and homeware - at the most affordable prices. “Customers visiting the new REDTAG showroom will find the same value elements that they have come to expect and appreciate in our brand,” he added. Ernest J. Hosking, CEO of the REDTAG Group, said “by opening our 47th REDTAG store in KSA, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in KSA. REDTAG is already a force to be reckoned with in Bahrain, Kuwait, Qatar, UAE and Jordan. We want the brand to achieve the same stature in KSA during 2012. Shoppers at the Makkah City Center REDTAG store can expect to pick up the latest fashion wear and homeware affordable prices. They can also expect to see new collections in the store regularly and frequently.” Riaan Albertyn, stylist and fashion buyer at REDTAG Group, said “our first Spring Collection for 2012 sports a palette of color, style and fun. For women, we have wide-legged chiffon trousers teamed with flower printed blouses. Men have a range of formal and casual wear to choose from, including certain lines with a vintage look and feel. A wide and varied kids' collection features clothes with embroidered flowers and sparkling gems for girls as well as casual and sporty styles for the boys. There is also a huge collection of checks for men, women and kids to round off what is essentially a happy, light and refreshing spring look.”