Rubaiyat Modern Luxury has launched a new famous French luxury brand “Vicomte A'' in its store recently to strengthen its presence in GCC and Saudi Arabia particularly. The launch event was attended by Board Chairman Arthur de Soultrait of Vicomte A, Rubaiyat's management, VIPs and the press. Vicomte A is now available in Rubaiyat stores throughout KSA. Vicomte A is French fashion brand specializing in casual chic apparel for men, women and children. From contemporary sportswear, hunting attire to a collection for Polo teams, Vicomte A also offers an extensive range of accessories that compound, enhance and illuminate any attire. Vicomte A takes pride in using the finest quality materials, techniques and design to deliver their luxury, distinctive yet classic collections at affordable prices. Vicomte A's powerful personality is present in every piece designed. This, together with the charisma of the man behind it has won the brand friends and loyal customers including French Prime Minister François Fillon, television frontmen Bernard de la Villardière and Stephen Bern, the Minister of economy, Christine Lagarde and of course the British fashion icon Pippa Middleton. The V-A brand dresses the French Polo Team and the Brazilian Equestrian Team; while in sailing, Vicomte-A is proudly sponsoring the 2012 Vendee Globe, solo “round the world” yacht race. It has almost 400 outlets in multi brand stores across the globe. — SG
