RIYADH – As part of its business expansion, Alshaya Home, is to open a new showroom of its London luxury brand And So To Bed on Jan. 27. Alshaya senior management and brand executives are expected to attend the inauguration of the showroom located on Takassusi Street, Prestige Center Building in front of Panorama Mall. The showroom will also house other Alshaya luxury brands And So To Bed has become the talk of the town among the elite in Saudi Arabia, an item that is so unique, elegant and with a real English style and taste.
And So To Bed's first showroom was opened in Jeddah on Tahlia Street in late 2010 and is now known to be one of the most luxurious bed and mattress brands in KSA.
The brand is managed by Erwin Carpena, who said: “Our brand is more like a luxury car as the price is almost the same but product is equally or maybe more important because you are buying to us the luxury comfort with a lifestyle taste of products.” — SG
