RIYADH – Porta – a multi-brand premium retail boutique for luxury door handles, levers and locks showcasing the finest products from Europe and North America – was launched recently in Takasussi Street, opposite Panaroma Mall by Engr. Saoud Sanoussi, General Manager, Majaal Group of Companies. Porta is a new concept for high-end door hardware and represents renowned global brands which are deemed experts for their long track record in making incredibly designed door handles, levers and locks. Sanoussi said Porta plans to serve the most discerning individuals who know that the difference is in the details. Porta also will work closely with partners in the construction industry to create great first impressions for homes of true quality, he added.Moreover, Porta provides constructive and qualified advice on the finishing touches to clients' exterior and interior door hardware.Amid sustained high growth in the Saudi construction industry, Porta plans to open similar designer showrooms in Saudi Arabia in the next 2 years and improve the prospect of absorbing young and trained Saudi manpower in its workforce. With the government's commitment to infrastructure development and diversification program fuelling growth, the Saudi Arabian construction market is forecast to grow at a rate of 32-35 percent year-on-year until 2015 from the estimated $1.6 billion in 2012. The Saudi construction market is likely to continue to increase in size as the country plans to invest $806 billion in upcoming projects, planned until 2030.With the launch of the first boutique in Riyadh, Porta ushers in a new dimension of retail shopping experience for discriminating customers with a variety of creative and state of the art door hardware products. — SG
