Red Tag, which claims to be the region's leading value fashion, lifestyle and home-ware retailer, has opened its 21st store on Sultana Street in Madinah. The new store was inaugurated by Hussain Abu Alsafa Al-Rifai in the presence of company officials, staff and a large gathering of customers, it said in a news release on Thursday. Commenting on the opening of the new Red Tag showroom, Shehbaz Shaikh, country manager of Red Tag, said: “The new showroom, which is our 70th in KSA, consolidates our position as a leading retailer of fashion, lifestyle and home-ware products to the mid-market segment.” The showroom will offer a wide range of apparel and accessories for men, women, children and infants as well as home ware. “Value-driven customers with active and demanding lifestyles will be delighted to know that Red Tag refreshes its collections frequently to ensure that each store always offers the latest international trends in fashion and home ware at the most affordable prices,” he said. He added: “Customers visiting the new Red Tag showroom will find the same value elements that they have come to expect and appreciate in our brand.” Ernest J. Hosking, CEO of the Red Tag Group, said: “By opening our 70th Red Tag store in KSA, we have taken a significant step forward in our plan to position Red Tag as a fashion retailer who makes the shortlist of any price-sensitive shopper in KSA. “Red Tag is already a force to be reckoned with in Bahrain, Kuwait, Qatar, UAE and Jordan. We want the brand to achieve the same stature in KSA during 2013. Shoppers at the Jarir Mall Red Tag store can expect to pick up the latest fashion wear and home ware at affordable prices. They can also expect to see new collections in the store regularly and frequently.” Being a value-focused retailer offering a range of fashions for the entire family and home-ware for budget-conscious shoppers, the Red Tag brand offers the latest in fashion and accessories for men, women, children, Infants and newborns, supplemented by comprehensive range of merchandise for the home, dining, bed, bath as well as home décor items and toys. Red Tag brand has become a compelling proposition in the retail market, it said in the press statement — SG