LG Saudi Arabia, a world leader in electronics, is set to launch the LG G Flex, the world's first ever curved flexing Smartphone, soon in Saudi Arabia. The introduction of this innovative device in the Saudi market will take place in conjunction with other global key markets. The launch ceremony will be attended by professionals and media representatives. On this occasion, Deuk Soo Ahn, “President of LG Electronics Saudi Arabia”, declared: “The LG G Flex has captivated early adopters everywhere as the first curved smartphone to follow the contour of the human face, made possible with the implementation of the world's first curved smartphone battery. “With a durable plastic OLED (P-OLED) HD display, the G Flex also comes with a self-healing back cover that eliminates those day to-day scratches, making it the first smartphone to incorporate such technology.” Ahn added: “These innovative features have earned LG's latest smartphone significant praise and numerous accolades from major media outlets worldwide.” The vertically curved G Flex is the latest device in LG's premium G Series and incorporates proprietary innovations from other LG companies such as LG Display and LG Chem. The curved 6-inch Real RGB POLED display was developed specifically for the G Flex and is the largest of its kind in the world. The 3,500mAh curved battery from LG Chem was also developed with LG G Flex in mind and is also a world's first. Commenting on this latest LG innovative smartphone, Leith Kim, GSM Manager of LG Electronics Saudi Arabia, said: “The LG G Flex will go on sale soon in Saudi Arabia through Mobily and leading electronics retailers. We are anticipating a great success for LG G Flex among the discerning Saudi consumers who are in constant search for the latest high-tech devices especially smartphones with unique features.” The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smart-phone experience. – SG
