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LG reaps Red Dot, iF Design awards
Published in The Saudi Gazette on 20 - 03 - 2013

Twenty seven of LG Electronics (LG) 2013 products were recognized by the red dot design awards for their excellence in the field of design. A panel of 37 independent judges considered over 4,662 products from 1,865 manufacturers, designers and architects from 54 countries. LG took top honors by receiving the coveted red dot: best of the best award for its new curved OLED TV. LG also received 24 other red dot design awards in addition to two honorable mentions.
“Design has always been an important part of our DNA and in recent years it's become even more important that we differentiate our products in an industry that has become synonymous with great looking products,” said Dr. John Lee, President of LG Electronics, Saudi Arabia. “Our ultimate philosophy is to incorporate designs that work but also evoke an emotional response. The design awards are a testament to the company's success in this regard.”
LG's key products recognized at the 2013 red dot design awards include:
— Best of the Best: Curved OLED TV
First unveiled at the 2013 Consumer Electronics Show, LG's curved OLED TV (model EA9800) introduces a unique design that capitalizes on the thinness of the display and the aesthetic beauty of the technology itself. The unique EA9800 features the industry's very first ergonomically curved screen design with vivid picture quality. It has a gentle inward flex, making the entire screen surface equidistant from the viewer's eyes. This eliminates screen-edge visual distortion and loss of detail.
— Smartphones That Turn Heads
LG's first Full HD smartphone, the Optimus G Pro, comes with a 5.5-inch Full HD IPS display and new UX features. This unique device was specifically developed to meet the growing demand for smartphones with extra large screens. The thin bezel highlights its “simple yet detailed” personality, punctuated only by decorative metal on the edges that exudes an elegant, graceful look and feel.
— Appliance To Enhance Any Kitchen
LG's latest side-by-side refrigerator with Door-in-Door system provides more usable storage space and a number of new convenience-oriented features. This model is equipped with LG's propriety Door-in-Door feature which provides easier access to foods and drinks that family members consume most frequently while minimizing cold air from escaping when the refrigerator door is opened. The exterior design takes a minimalistic approach with a bold yet restrained metal finish that enables the refrigerator to fit the décor of any kitchen.
Other LG products receiving recognition by red dot award judges include the Touch Monitor (ET63), 100-Inch Laser TV (HECTO), Sound Bar (NB6530), Mouse Scanner (LSM-300), among others. — SG


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