LG's world's first curved OLED TV is the ultimate display and represents a new era in television, leading the transition from flat to curve screens. Recently, LG Electronics, world leader in consumer electronics and latest technologies launched its world's first largest and slimmest curved OLED TV in Riyadh, Saudi Arabia which delivers truly uncompromising picture quality. Thanks to its 4-color pixel and infinite contrast from self-lighting pixels. The 4 color pixel design adds a white sub-pixel to the three primaries (WRGB), providing realistic colors from any viewing angle. In addition, the color refiner enhances color precision and consistency, hallmarks of LG's OLED technology. Its 4.5mm-paper slim panel and use of strong carbon fiber-reinforced plastic (CFRP) give the OLED TV a sleek, minimal exterior and further help deliver a truly immersive ultimate viewing experience. LG's OLED TV combines the company's industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today. This product received the European Display Achievement Award at the EISA (European Imaging and Sound Association) 2012 Awards. LG will reaffirm its role as an industry leader, driving the market with innovative technologies and demonstrating the incredible consumer benefits of its curved OLED TV, said John Lee, President of LG Electronics, Saudi Arabia. “LG is a true pioneer in the OLED market, having produced industry defining technologies such as WRGB OLED and category-creating products such as the curved OLED TV,” said Jin Kook Kim, CE Product Manager, Saudi Arabia. The brilliance of OLED makes previously impossible performance a reality. The ability to switch off individual pixels renders the blacks truly black, creating an "infinite" contrast ratio. OLED provides super-clear action and it can all be appreciated from a virtually unlimited viewing angle. — SG
