ARABIAN Oud, the largest specialized oriental perfume retailer in the world, achieved a new milestone in terms of local and international recognition, as it had been chosen as one of the ‘Top 100 Saudi Brands' in the Kingdom of Saudi Arabia, according to the survey conducted by Aseer Press and Publishing Establishment on a group of prominent brands, based on its well recognized experience, history and market presence. The awarding was given by Saudi Minister of Culture and Information Dr. Abdulaziz Khoja, Minister of Culture and Information, in the presence of Prince Bandar Bin Khalid Alfaisal, Chairman of Aseer Est.; prominent personalities, leading businessmen and representatives of government sector, among others. Arabian Oud's high-level recognition reaffirms the company's commitment to maintain a leading position amongst the top ranking brands at the regional and international levels, and underlines its ability to maximize brand efficiency management, improve its assets value and increase its brand market share while effectively contributing to national economy development and employment of national workforce in line with the Saudi government initiative aimed at Saudization and development of national human resources. Sulaiman Al Huwaisen, Administrative Affairs Manager, Arabian Oud, said: “With its track record of success stories and milestones, Arabian Oud has always been keen on developing ambitious growth strategies which have had utmost impact on establishing a strong presence in major markets and raising the bar on its brand within Saudi Arabia and beyond. Furthermore, we are keen to maintain our well-known quality, reliability and innovation levels matching the highest international standards and in line with the latest industry developments and trends to ultimately enhance our level of excellence. Recognizing Arabian Oud among the top 100 brands in the local market is yet another testament to the company's leading presence, excellence and efforts to promote the local industry at the global scale.”
Arabian Oud is the largest company specializing in oud and oriental perfumes in the world, drawing on its own private sources of raw materials for its products. It manages an extensive network throughout Saudi Arabia, the Gulf states, the Middle East and Europe. The company is currently regarded as the number one brand in the Middle East and Africa and 11th globally in producing the finest luxury perfumes based on a recent global study highlighting the value of perfume sales in 2012. — SG
