RIYADH – Arabian Oud, the largest specialized oriental perfume retailer in the world, has launched its promotional campaign for 2013 across all its showrooms in Saudi Arabia. The campaign, entitled with “Your Purchases are 100% free”, allows the customers to get coupons with the same amount of the purchased products to be replaced with any kind of Arabian Oud's fragrances. The coupons can be replaced at any showroom across the Kingdom during the campaign period. During the launch of the new promotional campaign, Sulaiman Al Huwaisen, Administration Manager, Arabian Oud, said: “We highly value our customers' loyalty, and hence we are always looking for the best ways to reward our customers through launching the best promotional campaigns based on our latest marketing studies.” Al Huwaisen added: “Arabian Oud offers its customers the opportunity to get free products that are of equal list price value to that of their purchased products through special coupons that will be given at every purchase they make. The coupons can be replaced immediately at the same showroom or later at any of Arabian Oud's showrooms across Saudi Arabia during the promotional campaign period.” Arabian Oud is the largest specialized oud and oriental perfume retailer in the world. The company has its own sources of raw materials along with an extensive network of branches and showrooms across Saudi Arabia, Gulf Cooperation Council countries, Middle East and Europe. Arabian Oud's products won several prominent global awards from international specialized organizations. The company has recently won five of the 14 major awards during the FiFi Arabia – “Fragrance Oscars”, in recognition of five of its distinctive fragrances that were launched during 2012. Saudi Arabia is the Gulf's largest regional market for fragrances, accounting for $827.5 million last year. The UAE was in second place with $205.8 million, according to consumer research firm Euromonitor International. By 2014, it expects fragrance sales to have grown 14.4 percent in Saudi Arabia and 16.5 percent in the UAE. Some predict even faster growth because of tourism and business travel to the region, in addition to rising competition as an increasing number of international players move into the Middle Eastern fragrance market.— SG
