RIYADH – As part of its commitment to excellence, luxury and innovation in the perfume industry, Arabian Oud, the largest specialized oriental perfume retailer in the world and foremost luxury fragrance house in the Middle East, has announced the launch of its new Majestic Platinum fragrance. Meticulously designed to offer utmost indulgence and originality, the new fragrance comprises an enticing composition of sandalwood and balsa, supported with a garland of Bergamot flowers that combine perfectly with Berries Fruits extract to offer ultimate freshness and liveliness.
The launch of Majestic Platinum follows the remarkable success of Arabian Oud's release of its Majestic luxury fragrance that recently won an international prestigious award in recognition of its elegantly classic design and opulent combination of wild roses with a tender base of white incense, sandalwood and deluxe oud oil. Majestic Platinum is offered in a 100ml bottle that is designed to reflect the genuine value of heritage and meet the unique tastes of customers. According to Arabian Oud's Marketing Manager, the new fragrance, with its exquisite aromatic combination of floral extracts and precious timber notes, is expected to see remarkable turnout at par with the previously launched Majestic fragrance. He pointed out that Arabian Oud has maintained an international position through its integrated portfolio of award-winning luxury oriental perfumes that comply with highest international standards of quality and best industry practices. He added: “Majestic Platinum was designed with high accuracy and precision, using only the latest technologies in the perfume industry. Like always, Arabian Oud spared no efforts in creating a fine-tuned packaging that perfectly reflects and introduces the content. The new spray fragrance mirrors the distinctive efforts of Arabian Oud towards excellence and leadership in the oriental perfume industry across the world.” Arabian Oud is regarded as the largest specialized oud and oriental perfume retailer in the world, having its own sources of raw material and a wide network of branches across Saudi Arabia, Arabian Gulf, Middle East and Europe. The company has won prestigious international awards from some of the world's leading industry specialists, including the recent five of the 14 major awards won during the FiFi Arabia — “Fragrance Oscars” in Dubai, in recognition of five of its finest perfumes that were launched in 2012. — SG