ARABIAN Oud, the largest specialized oriental perfume retailer in the world, and foremost luxury fragrance house in the Middle East, has launched a new promotional campaign across its branches in Saudi Arabia. The new campaign offers customers a 50 percent discount on Arabian Oud products, which include the best oriental perfumes and fragrances that are extracted from the finest types of musk and oud, and meet the varied tastes of its customers. The new promotional campaign will be rolled out through a series of initiatives aimed at rewarding loyal customers who represent a key pillar of Arabian Oud's efforts to reaffirm its leading position as one of the biggest fragrance retailers in the world, specializing in incense, oriental perfumes and oil perfumes. This initiative also underlines the company's commitment towards increasing customer satisfaction and living up to their expectations. Furthermore, the company aims to attract new customers and cater to their needs by launching value-added promotional campaigns and keeping a close track of the latest trends and purchasing patterns in the perfume sector. According to Arabian Oud, the new promotional campaign comes in line with its strategy and plans to reward loyal customers who trust the Arabian Oud brand, which is synonymous with quality and excellence in the perfume industry, as it produces authentic oriental scents extracted from the finest types of oud, incense and natural oils.
The promotion is valid for the entire product range of Arabian Oud across all KSA outlets. The company continues to launch innovative marketing and promotional campaigns oriented towards developing new selling strategies and techniques that help create a unique and satisfying shopping experience for customers. In addition, the company remains fully committed to its strategy of expanding its initiatives that were launched in 2010, to capitalize on key market factors such as the previous drop in the price of raw materials as a result of the global financial crisis, to provide customers with world class perfumes at affordable prices. Arabian Oud is regarded as one of the largest specialized Middle Eastern perfume retailers in the world, having its own sources of raw material and a wide network of branches across Saudi Arabia, Arabian Gulf, Middle East and Europe. The company has won prestigious international awards from some of the world's leading industry specialists. It has won five of the 14 major awards during the FiFi Arabia - ‘Fragrance Oscars' in Dubai, in recognition of five of its finest perfumes that were launched in 2012. — SG
