ARABIAN Oud, the largest specialized perfume retailer in the world and foremost luxury fragrance house in the Middle East, has announced another key addition to its portfolio of more than 400 musk, oud and natural perfumes, with the introduction of the Superior Oud Wood that is specifically designed for those looking for exclusivity and excellence. The opulent composition of oils and wood essence with saffron, patchouli and exquisite musk aroma reflects the company's experience and success in producing some of the finest genuine fragrances in the world. Superior Oud Wood is available in a 100ml, beautifully-designed bottle, which demonstrates Arabian Oud's passion to create best-in-class eastern fragrances through its high level of professionalism in the fragrance industry. The new product has a predominant scent of oud, with a mild whiff of saffron essence that adds a unique elegance to the fragrance and caters to all eastern fragrance lovers. Hamad Al Touaimi, Production Manager, Arabian Oud, said: “To meet the growing demand for oriental fragrances in the local and international markets, Arabian Oud has launched its new Superior Oud Wood perfume which represents a crucial addition to its wide portfolio of exclusive aromas inspired from only the finest types of musk, oud and natural products. We are keen to offer best-in-class products through the highest standards of excellence, sophistication and creativity to attract a larger segment of customers and maximize satisfaction. Superior Oud Wood is a perfect example of this strategy and is expected to captivate lovers of oriental fragrances, oud and wood essence with its special ingredients that include oils, wood scents, saffron, patchouli and oud. The new addition complements years of experience, success and confidence in the manufacturing of authentic perfumes.” Arabian Oud is regarded as one of the largest specialized Middle Eastern perfume retailers in the world, having its own source of raw materials and a wide network of branches across Saudi Arabia, Arabian Gulf, Middle East and Europe. The company has won prestigious international awards from some of the world's leading industry specialists. Most recently, it won five of the 14 major awards during the FiFi Arabia – “Fragrance Oscars” in Dubai, in recognition of five of its finest perfumes that were launched in 2012. — SG
