RIYADH – Arabian Oud, a leading specialized perfume retailer in the world and foremost luxury fragrance house in the Middle East, has recently opened a new branch on Khurais Road, Riyadh, as part of its ambitious expansion strategy to reach a wider range of customers in the Kingdom, in line with its vision of promoting eastern perfumes globally. Featuring a new design concept, the new branch offers customers an ideal shopping experience, providing them with the company's finest blends and products in the Saudi and regional markets. The branch opening complements Arabian Oud's expansion plan this year, aiming to establish branches across Saudi Arabia and in the process boosting sales through multiple plans and marketing programs that primarily focus on the introduction of new products in line with world-class standards and the most advanced sales techniques. Arabian Oud's Development Manager said: “The opening of the new Arabian Oud outlet in Riyadh strongly demonstrates our continuing thrust to provide customers with value-added, high-quality products and therefore raise the bar for the local perfume industry. We will remain steadfast in our commitment to be responsive to the ever-changing industry developments and trends, while reaffirming our position as a leading brand and a pioneering innovator of Arabian fragrances in the region.” Being the largest retailer of eastern fragrances in the world, specializing in incense, oriental perfumes and oil perfumes, Arabian Oud offers more than 250 types of perfumes produced at its Riyadh-based factories and distributed across a global network of branches in Saudi Arabia, the Gulf region, the Middle East and Europe, in line with its corporate motto “A Saudi industry reaching the world”. Arabian Oud recently won five of the 14 major awards during the FiFi Arabia - ‘Fragrance Oscars' in Dubai. — SG
