JEDDAH – Visa, the leading global payments technology company, announced Tuesday the launch of its exclusive Visa Signature premium card in the Middle East region. The newly-introduced premium card focuses on providing an affluent segment of customers with attractive and exclusive travel, dining and lodging privileges, offered both locally and globally. Offering a superior way to pay, with preferential benefits that enhance the individual quality of life, the Visa Signature premium card comes with a wide array of rewards, including priority customer service and an on-call concierge facility, comprehensive insurance coverage and emergency travel services, as well as special privileges designed to enrich the card holder's lifestyle. The benefits offered by the new Visa Signature card span four categories – from dining to indulgence to lifestyle to travel, and offers access to over 30 VIP lounges at airports around the world. Kamran Siddiqi, General Manager, Visa in MENA, said: “The launch of the Visa Signature card is another important step in our ongoing strategy to launch the type of premium products that are especially popular in this region. — SG