Saudi Hollandi Bank, the Kingdom's first established bank, in association with MasterCard Worldwide recently announced the launch of the premium MasterCard World Credit Card in Saudi Arabia, thereby becoming the first bank in the country to introduce the World credit card and the first in the Middle East to offer it with a Silver mark. Saudi Hollandi Bank's MasterCard World Credit Card has been designed to meet the global aspirations of the bank's affluent customers, as it offers advanced security with the MasterCard EMV chip and exclusive lifestyle and travel benefits along with innovative rewards. The bank's MasterCard World Credit Card will be accepted across the globe at more than 32.2 million merchant outlets and over 1.5 million ATMs across 210 countries and territories worldwide and will be available in both Islamic and conventional financing variants. Commenting on the launch of the premium credit card, Dr. Bernd van Linder, Managing Director, Saudi Hollandi Bank said: “The Saudi Hollandi MasterCard World Credit Card is truly a benchmark product that will make a lasting statement and will redefine the luxury and lifestyle behavior for our prestigious customers. In yet another first for Saudi Arabia's banking history, we are proud to introduce the unique credit card in the Kingdom which will offer unmatched rewards and recognition to our customers worldwide”. The newly launched World Credit Card offers a host of lifestyle benefits including the WORLD concierge and assistance services that will help customers with air travel reservations, luxury car and limousine rentals, rail and ferry information along with hotel, restaurant and holiday package reservations across the world. The concierge service will also assist cardholders with comprehensive pre-travel advice and information related to passport and visa requirements, foreign currency exchange rates, embassy and consular referrals, general information on local customs and information on the prevailing value added tax structure at the desired destination. A host of entertainment arrangements that will include assistance with tickets for the sporting events along with referrals and reservations to golf courses across major cities worldwide will also be provided by the WORLD concierge services. Saudi Hollandi Bank's premium credit card will also allow unlimited access to the cardholders at selected airport lounges in Middle East. Besides being a singular source of abundant lifestyle benefits, the World Credit Card is also a highly secure card that sends an instant SMS for all approved transactions and offers secure online transactions along with an access to up-to-date monthly statements. Saudi Hollandi's World Credit Card also offers comprehensive travel, accident and medical insurance along with free extended warranty on products. Congratulating Saudi Hollandi Bank on the launch of the MasterCard World Credit Card, Raghu Malhotra, General Manager, Middle East, MasterCard Worldwide said: “We are proud to launch the World Credit Card with Saudi Hollandi Bank, who are the pioneers of Saudi Arabia's banking sector. With our enormous global experience, MasterCard has gained valuable insights into the premium segment, and hence understands the unique lifestyle needs of the affluent customers.” “We are delighted to be the preferred partner for Saudi Hollandi Bank and are confident that the World Credit Card will offer a host of unique privileges and a priceless experience across the world for the bank's customers”, he added. With the launch of the MasterCard World Credit Card, Saudi Hollandi Bank now offers a complete range of MasterCard card products for all customer segments that includes MasterCard Classic and Gold cards, MasterCard Titanium Cards and MasterCard Platinum credit cards. __