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Mercedes-Benz Mideast on track to perform best sales in 2012
Published in The Saudi Gazette on 31 - 10 - 2012

JEDDAH – The Mercedes-Benz Middle East and Levant ‘Year of SUV and AMG' is on track to cross the finish line with a best ever sales year in 2012, recording best ever overall monthly sales in September, and year to date (YTD) sales up 20 percent on 2011. Capping 12 consecutive months of double-digit growth, the milestone achievement includes a best ever-sales month for the Mercedes-AMG performance division, as well as record September sales for general distributors in Dubai, Abu Dhabi, Saudi Arabia, Qatar, Kuwait, Bahrain and Iraq.
Spearheading Mercedes-Benz SUV market share growth strategy was the M-Class, with YTD sales up 24 percent. The relentless success of the G-Class continues with sales of the G 55 AMG and newly launched G 63 AMG and G 65 AMG variants up 40 percent.
Sales for the flagship seven-seater GL were also up 25 percent.
AMG, the second of Mercedes-Benz two pronged 2012 sales strategy, recorded a best sales month ever in September, smashing its previous record in January 2009. September sales were up 228 percent on 2011, whilst year to dates sales accelerated by 68 percent.
Fueling the boost were the newly launched G 63 AMG and G 65 AMG variants, as well as the most powerful C-Class of all time - C 63 AMG Coupé Black Series. – SG


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