Minister Al-Samaani inaugurates technical office to enhance judicial quality in Qassim    Riyadh Metro ticket prices starts at SR4    Saudi Arabia retains its seat on OPCW Executive Council    Saudi Transport Authority cracks down on foreign trucks violating rules    Saudi Arabia's R&D expenditure hits SR22.61 billion in 2023    Saudi Arabia, Comoros strengthen economic ties with new MoU    Saudi Arabia receives extradited citizen wanted for corruption crimes from Russia    Ukraine fights to keep the lights on as Russia hammers power plants    Sweden asks China to cooperate over severed cables    Childcare worker who abused more than 60 girls jailed for life    Indian airlines hit by nearly 1,000 hoax bomb threats    K-Pop group NewJeans split from agency in mistreatment row    Defending the Truth: Saudi Arabia and the 2034 World Cup    Culture minister visits Diriyah Art Futures    GCC Preparatory Ministerial Meeting discusses developments in Gaza and Lebanon    Al Taawoun seals AFC Champions League Two knockout spot with 2-1 win over Al Khaldiya    Al Hilal advances to AFC Champions League knockout stage despite 1-1 draw with Al Sadd    Best-selling novelist Barbara Taylor Bradford dies    Most decorated Australian Olympian McKeon retires    Adele doesn't know when she'll perform again after tearful Vegas goodbye    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Mercedes-Benz accelerates sales in Middle East & Levant
Published in The Saudi Gazette on 21 - 07 - 2012

MERCEDES-Benz Middle East & Levant posted best monthly sales results ever for the month of May, and a 49 percent increase over the same January to May period in 2011.
Regional sales highlights include Bahrain up 85 percent, Oman up 44 percent, Saudi Arabia up 31 percent, Kuwait up 27 percent, Abu Dhabi up 19 percent and Dubai up 13 percent.
2012 marks the 60th anniversary of the lightweight, athletic and luxurious Mercedes-Benz SL Roadster. With its sporty wheels hitting the region's tarmac in June, sales for the latest aluminum-body version of the 'super-light' are now underway across the Mercedes-Benz Middle East and Levant general distributor network. Mercedes-AMG also celebrates a milestone, passing 45 years since Hans Werner Aufrecht and Erhard Melcher founded the famous brand back in 1967.
The March launch of the all new M-Class pairing performance with sophistication has spearheaded Mercedes-Benz SUV growth, key to expanding market share for the company in 2012. With an increase of 56 percent in sales, the new M-Class has already laid a very strong foundation of success for Mercedes-Benz' 'Year of the SUV' 2012 strategy.
The top of the range "S-Class of SUVs" GL also performed well for Mercedes-Benz off-road vehicle range sales, increasing 34 percent while the perennial G-Class continued to bolster its iconic status with a further 11 percent increase. SUV sales will be spurred by the recent GLK and flagship GL model launches later this year.
Affalterbach's Mercedes-AMG performance division year to date sales accelerated by 28 percent versus 2011, showcasing the success of the "Year of AMG" strategy. The boost was largely driven by new models including the CLS 63 AMG and the fiery C 63 AMG Coupe, feeding customer cravings for the daily dose of adrenalin delivered by AMG. New models in the market, the athletic and sporty SLK 55 AMG, dual-personality E 63 AMG and 525hp, zero to 100 km/h in 4.7 seconds ML 63 AMG have made the Mercedes-AMG line up all the more intoxicating for customers, making their fearsome presence felt in overall AMG sales.
Beyond AMG and SUV, Mercedes-Benz saloons contributed strongly to year to date sales lead by the sporty and powerful new generation C-Class, up 19 percent, and the luxury executive saloon segment leading E-Class, up 20 percent.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant, said: "Our two pronged SUV and AMG sales strategy has proved to be highly effective in growing market share. With the all new M-Class creating the success we planned for and further SUV and AMG models in showrooms soon, we expect to continue to see sales figures race skywards towards our push for a record year, even through the blistering summer months." – SG


Clic here to read the story from its source.