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Mercedes-Benz E-Class sales on track for record year in ME, Levant
Published in The Saudi Gazette on 06 - 10 - 2012


E-Class enjoys wide appeal
The E-Class Coupé is the most sought-after coupé in the executive car segment - athletic, striking and passionate. The E-Class Coupé was built in the tradition of sporty and exclusive Mercedes-Benz executive coupés, and offers a very special combination of two attributes for which the Mercedes brand is known: fascination and efficiency.
With its classic coupé side aspect - no B-pillars and fully retractable side windows - the new two-door car is a particularly sporty interpretation of the E-Class's dynamic design. At the same time the most aerodynamic variant of the Coupé is the world's most aerodynamically efficient series-production car, and combines driving enjoyment and excellent handling with maximum comfort.
The E-Class Cabriolet from Mercedes-Benz makes an emphatic statement in the luxury convertible segment. Clear lines and distinctive forms are prevalent in the E-Class Cabriolet – from the dynamic, arrowed front to the muscular rear end giving the car impressive head-turning presence.
Mercedes-Benz Cars Middle East and Levant has announced the major regional milestone of over 15,000 sales for the latest generation E-Class, which has achieved exponential popularity since its 2009 Middle East launch and shows no signs of slowing, currently on track for a record year, with year to date 2012 sales up 19 percent on 2011.
Lead by the V6 engine E 300 sedan - representing 54 percent of all sales since 2009 - E-Class enjoys wide appeal due to its availability in sedan, coupé or cabriolet variants, and represents an understated statement of success for ‘high flyers‘ the world over.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant, said: “In tandem with our 2012 ‘Year of AMG and SUV' sales strategy, the E-Class is and will remain a key pillar of growth for Mercedes-Benz in this region. We offer our customers an unparalleled range of products in this segment, encompassing a sedan, a coupe, and a convertible. At the same time, the E-Class is setting benchmarks not only for market success and our drive for a record year in 2012, but also with regard to safety, comfort, and efficiency." – SG


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