Petromin Corporation, the leading company for lubricant products and vehicles services, has launched a new service in its provision to serve the market with the latest technology and innovations. Petromin's introduction of iStore for its B2B (Business to Business) customers shows the commitment of Petromin to maintain the expectations of the clients when it comes to differentiation. Sameer A. Fakeeh, executive vice president, stated: "Petromin is always at the forefront to provide their customers superior quality products coupled with unparalleled services. "In today's world of technology, advantage rests with those who deploy the most evolved and sophisticated tools. Petromin Corporation is the first in Saudi Arabia to introduce Oracle iStore for their valued customers. "Petromin iStore is the Enterprise E-Business Suite eCommerce application that provides a personalized, comprehensive and cost-effective Internet sales channel. "By using Petromin iStore customers can place their orders online 24/7, and from anywhere and from any device. Petromin's iStore is a powerful and scalable eCommerce system in which it creates & tracks orders, by having capability of multilanguages (English & Arabic) and also reduces the order-to-fulfillment costs. Self-service order tracking and online assistance will further improve customer's satisfaction." Petromin iStore puts the entire sales process online, providing an Internet sales channel that is always open when the customer is in need of product. Petromin is continuing to offer customers innovative technological solutions that are supported by the company's local understanding of industry and business coupled with the global best practices.