Sameer A. Fakeeh, Executive Vice President for Domestic Sales in Petromin, shakes hands with Omar Saleh Barayan, General Manager of Suzuki-Barayan, after the signing of agreement
PETROMIN, the leading corporation for petroleum products and vehicles services, has entered a qualitative new stage in its provision of services and products across over 35 countries in the Middle East, Asia and Africa. Petromin has signed a strategic partnership agreement with Suzuki-Barayan, the Japanese motorcycle manufacturing giant, in the presence of senior executives and officials. Under the agreement, Petromin will provide lubricants to Suzuki-Barayan branches throughout the Kingdom. Petromin is seeking to reach a more diversified and challenging cross section of adventurous young people riding Suzuki motorcycles in Saudi Arabia. The agreement further said Petromin will diversify its partners' customer base and achieve the highest performance levels possible with their equipment. The agreement is the first of its kind between Petromin and Suzuki-Barayan, the leading company for selling motorcycles in the Kingdom. The agreement will lead to the adaptation of Petromin's products to meet Suzuki international standards. Meanwhile, Petromin will provide an interactive workshop for Suzuki-Barayan post-sales services staff, in order to benefit from the corporation's expertise and knowledge. Sameer Nawar, President and CEO for Petromin Corporation, said Saudi Arabia was an important lubricants processor, producer and consumer worldwide. “Today, our company is ready to change things. We have the potential to meet the ambitions of our new partner. We will provide Suzuki- Barayan's motorcycles with the best lubricants.” “We are extremely proud of signing this partnership agreement with the most senior motorcycles' agent in Saudi Arabia and of being the first choice of Suzuki-Barayan, which is known to excel in manufacturing high level motorcycles.” Sameer A. Fakeeh, Executive Vice President for Domestic Sales, said “our philosophy is structured around our customers' satisfaction. We are fully confident that this partnership will enrich Saudi Arabia's motorcycles community. We will bring new blood to this sport through injecting our premium lubricants in Suzuki's motorcycles engines, using their corporate might and capacity to meet the demand of the company's clients and lovers of this sport.” Omar Saleh Barayan, General Manager of Suzuki-Barayan, said: We are confident that this partnership is a qualitative leap in the company's services provision, especially for after-sale services. However, we still have a long way to go towards winning our customers' confidence and meeting their demand for strong motorcycles and high quality lubricants.” — SG
