Petromin, Saudi Arabia's leading lubricant manufacturer, organized a trip to Geneva for its main distributors across the world. The trip was meant to give Petromin a chance to present its latest strategies and directions in the lubricants industry and to discuss new methods to enhance the company's market share. “Petromin is dedicated to strengthen its relationship with distributors, as they are committed to support us through our journey in providing our services to consumers in the Kingdom,” said Sameer Bin Abdelaziz, the company's vice CEO. “We celebrate our success with our partners and VIP customers, appreciating their role in delivering our brand name to all markets at local and international levels and we are proud of our achievements in this period in the local market," he added. On the other hand, Sameer Nowwar, CEO, said: “With our partners on the trip, I believe our combined efforts and collaboration will lead us to continuous success and will help us to stand up to the challenges and responsibilities of providing services with the highest standards.” Petromin is a pioneer in the lubrication industry and it is the most pervasive brand in the region. One of Petromin's strengths is its concrete infrastructure through two mixing factories in Jeddah and Riyadh. It also provides lubricants to the end consumer through several B2B agreements and point of sales throughout the Kingdom. Petromin has continued its growth through consumers' trust and loyalty to its remarkable products in 40 different countries in the Middle East, Africa and Asia. The company has offices in Dubai, Egypt, Pakistan and Sudan. — SG