Etihad Etisalat (Mobily) launched the new Neqatona service to enhance its Neqaty program, which is considered to be the best loyalty program today in the Middle East, the company said Sunday in a statement. through launching the new Neqatona service. This unique service allows its subscribers to merge their earned points in one account and up to phone 10 lines, provided that all the lines are registered under the name of the same subscriber. Mobily noted that the new service is now available through its web portal (www.mobily.com.sa), and that its subscribers can benefit from the new service by creating a new (Neqatona) account then assign the master line where all points will be accumulated. After creating a Neqatona account, a text message will be sent to the sub-account telephone number confirming subscription in it, afterward another text message will be sent to the master phone number confirming points merging process. Mobily said Neqatona service enables its subscribers to accumulate higher points faster, and thus get more valuable gifts from Mobily's list of rewards, including its preferred partners throughout the Kingdom. The program is very flexible and adds automatically one point or more to the subscriber's account for every Riyal he/she spends on Mobily services. All Mobily customers are automatically enrolled in the Neqaty program. Neqaty rewards consist of two types: rewards from Mobily's services as extra balance, partial settlement of invoices, free phone calls, free SMS and free Internet services, while second type includes rewards from Neqaty partners who cover all types of commercial activities and meet the needs and requirements of Mobily subscribers.