Subscribers to the services of Etihad Etisalat (Mobily) can now use their Neqati points to purchase goodies from nine outlets of telecommunications retailer Al-Musbah at major airports. Neqati is Mobily's customer loyalty and retention program, which gives a subscriber one point for each riyal he or she spends on a Mobily service. The program is considered to be the best in the Middle East. “Neqati is all about options,” said David Murphy, Mobily's chief marketing officer. “With a growing list of Neqati partners, Mobily wants to give its customer base the most possibly varied and valuable shopping options in every market, simply by paying with their points instead of their real, heard-earned money.” Murphy added that Mobily is always happy to have a new partner, and the ultimate beneficiary is always the customer, who enjoys value-added services that fit every need and lifestyle. By subscribing to Mobily's services, a subscriber is automatically enrolled into the program. There currently more than 18 million users enrolled into the program, making Neqati the Middle East's best customer loyalty and retention program in terms of ease of use and the value of the rewards. In addition to matching every riyal paid by the customer, Mobily also grants rewards of up to SR2,250. With the utilization of advanced technologies, Mobily made the program as easy to use as possible, with many exchange options available to consumers. Those comfortable with the good old human-voice-on-the-other-end approach can simply call Customer Care at 1100. Fans of the Generation-Y era can use the Mobily Menu (accessed through #1100*). The more gizmo-savvy can use the latest mPay machines found at the outlets of any Mobily partner to buy things with their points, without the need for physical purchasing coupons or forgettable user names.
