The Minister of Commerce and Industry, Abdullah Ahmad Zaynal Ali Reza will inaugurate here on Saturday the first scientific symposium at the level of the Middle East and the world entitled "Strategic Marketing Through Values and Principles", to be organized by Dar Al-Hekma College for Girls in Jeddah. The symposium will be attended by U.S. Professor Philip Kotler, who is a pioneer in marketing, as well as the best ten thinkers in administration and marketing in the world. The symposium will be attended by more than 1000 experts and specialists in the fields of marketing and administration. The College's Dean Dr. Suhair Hassan Al-Qurashi said in a press briefing here on Tuesday evening that Professor Kotler will launch at the symposium his new theory in marketing field entitled ""Strategic Marketing Through Values and Principles".
