Under the patronage of Prince Mohammed bin Nawaf bin Abdulaziz, Saudi Ambassador to the United Kingdom, the Saudi cultural bureau has launched "Initiative 2030, Vision and Ambition" to be held in a number of British universities, to be organized by the Saudi students on scholarships which aims to highlight the most important features of the Kingdom of Saudi Arabia's Vision 2030 and briefing British society on its ambitious goals. On its part, London-based Saudi cultural bureau explained that the initiative seeks also to link Saudi students on scholarships with this vision and guide them to explore its prospects and integrate with its features in addition to promoting patriotism among them and strengthening their sense of responsibility in this national project by motivating them and highlighting their contributions in this regard.