RIYADH — Mobily adds Al Borg Laboratories to its “Neqaty” loyalty program The addition brings increased diversity to the program that offers valuable services to subscribers of Neqaty, which is considered the best loyalty programs to serve customers in the region. Al Borg Laboratories is the largest chain of private laboratories in the Gulf region with 23 laboratories in the Kingdom offering a wide range of medical diagnostic facilities. Neqaty allows participants to earn and utilize points by dealing with the program's partners. The participants will earn one point in Neqaty account for every SR5 paid out to Al Borg labs, and subscribers can also use the points to pay for utilizing facilities in the laboratory if they have 4,000 or more points. Mobily offers participants of Neqaty program diversified facilities across various sectors in line with their wishes and aspirations. Neqaty program awards are divided into two main types: first category is for Mobily services, such as paying the mobile bill, free calls, messages and free Internet etc. The second includes utilization of points earned through Neqaty with program partners all over the Kingdom covering a wide range of commercial and business activities, helping meet Mobily customer's needs inside and outside the Kingdom. — SG
