FOLLOWING the custom of organizing an annual entertainment event for its main distributors, Petromin, the leading lubricant oils company in Saudi Arabia, arranged for them to visit Paris, France, where they enjoyed a special hospitality program that included visits to the city's world famous attractions sites. The meeting of Petromin senior management, represented by Samir Nawar, President & CEO of Petromin; Wahid Sheikh, member of the Executive Board; and Samir Fakih, Executive Vice President of Sales; together with senior distributors of Petromin's products, was an opportunity for the company to deepen the working relationship between both parties and provided the company with an opportunity to strengthen its relationships in the local market, hear the views of its main distributors, and inform them about the latest product and service developments. “Every structure is supported by pillars and Petromin's pillars are its valued distributors,” said Abdulelah Bagabas, Advertising and Public Relation Manager. “Petromin produces and markets a wide variety of high quality oil lubricant products, but we do not stop at that. We support our products with special after sales services that add significant value and help to build trust in and loyalty to the Petromin brand.” As a market leader and pioneer, Petromin produces over 150 different products and exports to more than 40 countries in the Middle East, Africa, South Asia and Far Asia, where it is a well established and highly reputed brand. Complementing its wide range of high quality products, Petromin provides a highly reliable oil analysis service for customers to have their used oils tested, enabling them to plan routine maintenance and extend the life of the lubricant and machines, thus increasing equipment availability and profitability. In addition, Petromin is the only company in the region, which provides a lab on wheels for oil testing and analysis at customers' premises and job sites. As well as manufacturing lube oils and greases Petromin operates Petromin Express, which with 150 outlets is the leading car service chain in the Kingdom and the largest such chain in the world outside the USA. Petromin Express prides itself in providing truly differentiated service with a smile to motorists in Saudi Arabia. — SG