Continuing from the successful Yalla MINI roadshow this month in Jeddah, where customer has the opportunity to test drive a number of the latest models of MINI including the MINI 5-door Hatch, making another appearance in the Kingdom, the newly launched model was used in typical MINI fashion, with a new fun and intuitive display called Your MINI Home to showcase the new MINI Connected features in a relaxed environment. Turning heads in the Kingdom, Mohamed Yousuf Naghi Motors displayed the iconic MINI 5-door Hatch at the Red Sea Mall in Jeddah, bringing MINI fans closer to the British brand in a cool lounge area. The new and unique concept enabled customers to engage with MINI's world of comfort with MINI Connected, an entirely innovative spectrum of in-car infotainment, communication and online functions. Visitors were also able to understand how the new levels of comfort, safety and intuitive control could transform their MINI experience. Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors, said: “#YourMINIHome is a great concept and one that has been a huge success in Saudi Arabia. It provided a great platform for visitors to come and see the world of MINI in a fun and interactive way, displaying all of the technologies each MINI has to offer. The MINI 5-door Hatch was the perfect model to display all the exciting features to the stand visitors at the mall. This activation comes only a couple of weeks after our Yalla MINI event in Jeddah, further highlighting the importance of the MINI brand and our commitment to give our customers some of the best experiences.” The #YourMINIHome lounge activation saw over hundreds visitors engaging with MINI and its range of MINI Connected features that deliver new levels of connectivity – from Web Radio, Twitter and News, Dynamic Music and more. The lounge also included the MINI John Cooper Works body kit accessories as well as a variety of MINI lifestyle items. Features of MINI Connected: • Web Radio: Connects drivers to global radio stations on-the-go • Social (Foursquare, Twitter): Keeps drivers in the loop via their iPhone by connecting them to their internet community • News: Offers drivers access to their favorite headlines and newsfeeds on the MINI screen, allowing them to tailor the news to their interests • Minimalism Analyzer: Helps drivers to tune their driver skills by logging information including fuel consumption and emissions, speeds and gear change points. • Dynamic Music: Allows drivers to specially create and play music according to their mood. With increased speed, the sound is faster, while with a slower pace, the music is much calmer. The steering wheel and indicators can also be used to vary the soundtrack to suit the drivers' mood. • Plug In: Connects all iPod music features, such as Genius Playlists and Apple iPod Out, to the in-car screen for an enjoyable driving experience. The operation is simple and intuitive via the MINI Joystick. — SG
