Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, puts forward, once more, a great user experience to the consumers. Samsung UHD TVs offers viewers the free & exclusive Shahid App. The region's leading Catch-up Service - to browse a new world of Arabic contents thanks to its powerful processor and great user experience. The region's first & largest online Catch-up Service, Shahid became second top application downloaded and used on Samsung Smart TVs. Shahid App contains a library of over 1400 Arabic Movies titles with exclusive MBC Contents and thousands of entertainment hours for all family members to enjoy. Shahid offers with this new update, “Personalizing features”, so users are able to create their profile to follow programs and series. They are also enabled to craft a ‘queue' of videos to watch later and track the history of videos watched in the past. MBC Shahid App can be downloaded on Samsung Smart TV in a few steps. Users can just open Smart Hub and download the application which is available in the “Featured app Panel” for free. They can also register on shahid.net by logging into their account from any other device and access their “Personalizing feature” of Shahid App. Kee Won Park, GM of Samsung Electronics in Saudi Arabia, said: “Samsung's UHD TV lineup offers a powerful platform for Shahid services, providing viewers with unrivalled picture quality and the ultimate front row experience. Users will be able to enjoy premium content in line with Samsung's continued efforts to enrich the user experience as the new Shahid App version and launch of the new Games' Panel with 100 titles was especially designed for Samsung UHD TVs.” Amin Khyat, Marketing Director of United Matbouli Group, said: “We truly want to offer KSA's consumers with a wide variety of local contents like the Shahid App, which provides a great user experience of TV entertainment with Arabic movies, shows, kids' cartoons and much more to suit everyone's preferences.” Larger TVs require smarter technology and high quality pictures. Samsung's UHD TVs experience will be further enhanced by MBC's Shahid App, which ushers viewers into a new era of immersive viewing as they deliver an unmatched HD quality entertainment. Thanks to UHD up-scaling, featured on all Samsung UHD TVs, viewers are treated to the best possible picture in true-to-life clarity and detail, regardless of picture source. This is further enhanced by Samsung's proprietary Auto Depth Enhancer which automatically adjusts the image contrast for a greater sense of depth effect. UHD dimming technology also helps to further optimize picture quality by processing each block of a picture and delivering deeper blacks and improved contrast. Coupled with Samsung's signature PurColor technology, images on screen are heightened to bring the filmmakers' vision to life. Moreover, the new release of Shahid is supported by Samsung's UHD TV new remote control which has pointers that can be used to navigate. — SG