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Samsung unravels ‘world of possibilities' at CES 2013
Published in The Saudi Gazette on 14 - 01 - 2013

LAS VEGAS – The presence of Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, at the recent Consumer Electronics Show (CES) 2013 in Las Vegas will not go unnoticed, unveiling at the exhibition a new extensive variety of products and services in all ranges that define its vision for the consumer electronics industry. Samsung thus revealed a focused vision merging the consumer's electronic needs with limitless innovation.
At its booth, visitors walked into “a world of possibilities”.
Samsung leveled the benchmark on all its showcased products associating the human touch with the advancement of technology while it aims at creating new experiences for all, through its deep understanding of consumers' lives and its relentless pursuit of discovery: “From motion and voice control in TVs, to 10-point multi-touch screens on tablets and smartphones, we have created new, more human ways for people and devices to interact,” said BK Yoon, president of Samsung's Consumer Electronics Division. He added on: “This year, our goal is to help people discover a world of possibilities. We aim to delight them, bringing not just what they expect, but what they'd never dreamed was possible.”
Delivering on this promise, Samsung unveiled a new paradigm in television, smart appliances, connected cameras and mobile devices. Sharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control and personalized user experiences.
Understanding that consumers want TVs that can stay current with the latest features, Samsung also announced its 2013 Evolution Kit, which distinguished the brand's portfolio at the Central hall of Las Vegas Convention Center.
Samsung opened a new world of possibilities in home entertainment this year, introducing a full line up of larger screen TVs, including its first 110 and 85 inch Ultra High Definition TV (UHD TV) and its flagship Smart TV, the F8000 LED TV. Building on its already extensive content offering and Smart TV platform leadership, Samsung also introduced the most personalized TV viewing experience ever created: S-Recommendation with Voice Interaction technologies.
For Smart TVs, Samsung holds the leading platform introducing a new viewing experiencing with its “S-Recommendation” voice interaction technology.
At CES, its introduction included a full line up of larger screen TVs, most eye catching being the first 110 and 85 inch Ultra High Definition TV (UHD TV) and the F8000 its Smart LED TV.
The UHD TV is capable of up-converting HD and Full HD content to UHD resolution next to many other craftsmanship aspects of strong caliber.
While the F8000 LED TV happens to be the first Samsung television to feature a quad-core processor. Available in sizes up to 75-inches, the F8000 features an ultra-thin profile, a quarter-inch thick bezel and a half-moon shaped Arc stand.
Each of Samsung's newest televisions provides a whole new world of possibilities in search, navigation and control. Samsung's S-Recommendation with Voice Interaction technology is a personal guide to discovering new and preferred content on Samsung Smart TVs
Unlike any TV, Samsung's S-Recommendation with Voice Interaction understands full sentences and natural language. It is the definition of smart, taking specific suggestions or requests like looking into one's personal guide, only there are no pages to be turned: it will analyze the user's viewing history and personalize a recommendation menu.
The content can also be transferred to a Samsung's tablets and smartphones by simply mirroring the Smart TV onto it, hence the navigation experience.
This advanced user experience is what Samsung calls its new Smart Hub which is capable of intelligently organizing a viewer's content into clear, intuitive menu pages.
Samsung's 2013 Evolution Kit for its smart TVs is a fulfilled 2012 promise this giving way to S-Recommendation with Voice Interaction. Add to that, that owners of compatible TVs can also benefit of the S-Recommendation, the new Smart Hub, as well as the quad core support of the 2013 range.
The new Samsung T9000 LCD Refrigerator delivers unrivalled convenience, ease of use and organization for consumers allowing them to adjust the fridge space based on need. Providing greater flexibility and convenience for users, the lower compartment can also be transformed from refrigerator to freezer and back again as desired.
Next in line, the Samsung top loader washing machine, WA50F, provides an extremely large capacity in its category. This washing machine features an upgraded AquaJet cleaning technology matched by its premium design: an ice-blue LED makes the cleaning options clear and understandable while a simple user-interface makes it incredibly easy to control.
Samsung did not forget the kitchen and its oven. NE597N0PBSR induction range with Flex CookZone has a large cooking area and is suitable for any pan configuration. It also features “Boil Alert,” which detects vibration and automatically reduces heat to a preset level to prevent pots and pans from boiling over. ME179KFETSR over-the-range speed oven is everything needed in one powerful appliance: convection oven for even cooking, as well as a toaster, broiler, microwave and range hood all in one. It also offers a one-touch Simple Clean Filter – the first of its kind. Both products have been awarded CES innovation awards.
Unfailing its smart camera vision as well, Samsung revealed the NX 45mm F1.8 2D/3D lens to complement the NX300 camera whose screen has been widened to an 84 mm Amoled screen. This is the first one-lens 3D system for a consumer camera, capable of capturing both still pictures and full 1080p HD video with a 20.3 megapixel APS-C CMOS sensor for high quality images and a Hybrid Auto Focus (AF) system to deliver fast, accurate phase and contrast detection. This makes the Samsung NX Series the only interchangeable lens camera supporting both 3D still and 3D movie.
In addition to the smart camera capabilities of the NX300, Samsung also announced the launch of a new line of connected compact cameras: the WB250F/WB200F, the WB800F, WB30F, DV150F and ST150F. As new additions to the WB series of long-zoom models, DV series of Dual View cameras and ST series of Style Feature cameras, the new devices combine high optical performance and classic style with the enhanced connectivity of smart camera.
Samsung's PC line-up at CES features the Series 7 Chronos and the portable Series 7 Ultra Notebook both equipped to handle work and entertainment applications.
The new Series 7 Chronos delivers a professional performance in a thinner and lighter form factor, with a quad-core performance, as well as a new software solution called RAM accelerator, which provides up to a 150 percent increase in speed for browsing and running apps, to act as a true desktop replacement. Its 15.6-inch Full HD display with 10-point touch screen meets both work and entertainment demands.
The Samsung Series 7 Ultra embodies superior mobility and performance in an ultra-slim and light, full aluminum body. Combining an eight hour battery life, a beautiful 13.3-inch Full HD display with a 10-point touch screen, aluminum frame, a i5/i7 CPU for fast-processing and up to 256GB SSD of storage, this PC provides the computing power required by even the most demanding users. It will run on Windows 8. – SG


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