ICING, the popular US retailer of fashionable jewelry and accessories, is expanding into the Kingdom of Saudi Arabia (KSA) following its successful debut in Kuwait and United Arab Emirates (UAE). Icing will open its first store at the Riyadh Gallery, KSA in line with the brand's expansion plan in the region. Curated for stylish women in their twenties and thirties, Icing offers jewelry, accessories and cosmetics suitable for all occasions. Icing's wide range includes statement necklaces, earrings, handbags and a full range of cosmetics that are all “fashion forward” and affordable. The latest collection has dainty and floral touches that radiate with spring's pastel colors. Joel Herman, Executive Vice President for Icing, added: “Following the successful launch of the brand in Kuwait and UAE, we are pleased to see Icing expand into KSA. At Icing, we want to help our customers express the many dimensions of their personal style. We hope our head-turning collections will charm our customers in Riyadh.” Maan Rajab, Vice President, Teen Fashion at M.H. Alshaya Co. said: “Icing's expansion into KSA further demonstrates our commitment to bringing the world's best international brands to our customers. We look forward to seeing the brand grow across KSA and the Middle East.” — SG
