ROLLS-Royce Motor Cars has unveiled the new Wraith ‘Inspired by Film' edition, which debuted last Wednesday at the 2015 New York Auto Show, and is now available to order for Rolls-Royce customers in Saudi Arabia for a limited time. Wraith ‘Inspired by Film' celebrates Rolls-Royce's long heritage in film, with the pinnacle of automotive luxury taking leading roles in movies since the dawn of film-making, featuring in hits such as Goldfinger (1964), The Yellow Rolls-Royce (1964), The Thomas Crowne Affair (1968) and The Great Gatsby (both the 1974 original and its remake in 2013) to name a few. This limited edition also celebrates the acceptance of the ground-breaking Rolls-Royce Motor Cars Wraith launch film, ‘And the World Stood Still', into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. “We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection,” commented Russell. “We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It's a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship.” Marc Mielau, Global Head of Marketing, Rolls Royce Motor Cars, said, “It is a great honour to see ‘And the World Stood Still' accepted into the BFI National Archive. It is testament to Rolls-Royce's unique position in the public consciousness as the makers of ‘The Best Car in the World' and the passion, innovation and creativity of the entire team involved.” The film, ‘And the World Stood Still', introduced Wraith as the most powerful and technologically-advanced Rolls-Royce in history. Filmed at a secret location near Barcelona, the shoot included an innovative ‘Timeslice' (frozen time) sequence created using 100 SLR cameras; the longest purpose-built camera rig in Europe; an award-winning film director; 36 computers; 1.5km of cables and one prototype Rolls Royce Wraith. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide. Continuing the theme of “And the World Stood Still”, this Wraith is a true hero car, hinting gently at the (film) noir through a number of unique Bespoke touches. Life imitates art as the silver screen is reflected through a unique two-tone Silver and Jubilee Silver paint scheme, whilst a solid-silver hand-cast Spirit of Ecstasy plays the femme fatale to the leading man, as he follows in her wake on an unexpected adventure every time he takes the wheel. Wraith's coach doors open to reveal the hero's interior life, which proves more colorful than its exterior would suggest. The Anthracite leather interior accented with Casden Tan exudes confidence and power like a modern super-hero's costume, while its steely character is suggested by a pin sharp aluminum band shooting through the Maccassar Ebony open pore paneling. Wraith is the most powerful Rolls-Royce ever made. Performance complements the drama of exterior styling as a shorter wheelbase, wider rear track and 624 bhp/465 kW derived from the twin turbo V12 and a 0-60mph of 4.4 seconds (0-100kph, 4.6 seconds) give expression to the car's dynamic looks. The swept lines of the fastback body of Wraith, a style whose origins can be found in the 1930s era of film noir, most clearly signal its purposeful character. — SG
