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Rolls-Royce Wraith makes its debut in Kingdom
Published in The Saudi Gazette on 09 - 06 - 2013


Saudi Gazette report


JEDDAH – Mohamed Yousuf Naghi Motors celebrates 10 years representing the Rolls-Royce brand by launching Saturday the much-awaited Rolls-Royce Wraith – the most powerful Rolls-Royce in history.
As a demonstration of its popularity, the 15 Wraith units assigned by Rolls-Royce to the Saudi market this year were already sold even before the official launch, Maher Nassar, sales manager, Rolls-Royce, Mohamed Yousuf Naghi Motors, told the Saudi Gazette.
First deliveries of Wraith will be made to customers in the final quarter of 2013. He advised interested buyers to book way in advance, long before the launch date for any new Rolls-Royce model.
With an elegant fastback design and the ability to accelerate from 0-100 km/hour in just 4.4 seconds, the 624 bhp-model from the world's pinnacle super-luxury marque presents a unique character defined by power, style and drama, and a hint of noir, while maintaining the hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship.
Performance delivers on the promise of Wraith's styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-100 km/hr sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-100 km/hr in 4.7 seconds for Ghost.
From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car's suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.
“Today we launch the ultimate gentlemen's gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” said Geoffrey Briscoe, Regional Director, Middle East, Africa and Latin America, Rolls-Royce Motor Cars.
“The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith's starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”
“Despite being revealed for the first time today, the Wraith is already an astounding success in the Kingdom. Our limited allocations for 2013 are completely sold out and the order books are looking very healthy. Wraith will definitely attract a new demographic to the brand, it is a car that will appeal to a slightly younger audience, and one that will quickly establish itself as the ultimate gentleman's gran tourismo,” said Stavros Paraskevaide, Managing Director of Mohamed Yousuf Naghi Motors (BMW Group).
“The fact that this year we celebrate a decade of successful collaboration between Rolls-Royce and Mohamed Yousuf Naghi Motors makes it an even more prestigious occasion, and we are delighted to now unveil it in the region.”
In profile, Wraith's sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith's deeply recessed grille, wide rear track and dramatic two-tone presentation.
Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.
The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fiber optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.
However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.
Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead.
Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.


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