Emt Distribution, the specialty IT security products' distributor, was presented the "best partner loyalty program" award at the third edition Hot 50 Awards at a glittering ceremony held in Dubai, in the presence of hundreds industry leaders. Reseller Middle East recognized 50 hot brands in the channel for excellence throughout the year across several categories. These awards ranged from various stakeholders of the channel ecosystem, from distributors, resellers, power retailers and systems integrators to vendors, especially who have worked effectively to create value for their customers and profit for themselves and their partners, while taking the leadership role during the current year. According to Reseller Middle East magazine, it's editorial team handpicked, the 50 companies that have gone over and above the norm to bring excellence in their business by ensuring they have content partners and customers. Mohammad Mobasseri, CEO at emt Distribution, said: “We are excited to be among the elite 50 in the region and this award is an recognition to our efforts in adding real value to the channel as well as highlights our commitment towards partner management the region.” “As a value added distributor, emt Distribution invests heavily in resources and empowerment of its channel partners by regularly holding sales training, pre-sales, technical workshops, road shows, seminars and presentations across the region. Such activities support channel partners gain confidence about products, understanding of market and knowledge about technologies, which allows emt to earn loyalty in real terms from its channel base spread in countries such as UAE, Saudi Arabia, Qatar, Oman, Egypt and Kuwait, “ Mobasseri concluded. — SG
