Mindware, a leading IT distributor in the Middle East, has announced its aims to increase Dell's share in the Saudi Arabian computer market by 10 percent to reach 35 percent in 2009. The announcement was made during an awards ceremony held recently in Lebanon, to recognize the distributor's Dell partners in the Kingdom, for their support and efforts that contributed to the business success in 2008. The event, which was attended by Mindware's top Saudi-based partners, also witnessed the launch of Dell's new releases - from desktops to laptops to servers, along with new channel programs for the benefit of the partners. Dell has been a part of Mindware's portfolio since 2004, which marked the start of the leading manufacturer's steady rise in the Kingdom, including significant annual increase in the demand for Dell. In line with this, Mindware has been recently awarded rights to distribute Dell desktops, laptops and accessories in the whole of the GCC. Underlining the distributor's longstanding association with Dell, the global IT giant recently also awarded the distributor with the ‘Best Desktop Partner Award EM-EMEA' award, which recognized Mindware's unparalleled professionalism and dedication in promoting the brand across the region.
