Mindware, a leading IT distributor in the Middle East has given its top value-added partners the “Best Dell Partner of the Year” award at a recent awarding ceremony in Istanbul, Turkey, for their success in retailing Dell products in the Saudi Arabia market. Among the awardees are Saudi-based companies PC net, El Hartany, PC Time, El Hasoub, GTech and El Shadadi. The awards were presented by Wael Wahid, Business Unit Manager - DELL, Mindware and Said Khalifa, Channel Manager, DELL. Dell became a part of Mindware's product portfolio in 2004, since then the leading manufacturer of high performance desktops, laptops, electronics and accessories have experienced a massive demand for Dell products in the Kingdom. As a testament to Mindware's focus, professionalism and dedication in promoting the brand across the region, particularly in Saudi Arabia, the company has been honoured by Dell with the “Best Desktop Partner Award EM-EMEA' award. Speaking at the ceremony, Wael Wahid, Business Unit Manager - DELL, Mindware, said “our longstanding partnership with Dell has been built on our strong performance and the expertise of our team in maximiszing the marketability of their products across the Kingdom. Today, we recognize the important role played by our partners in further strengthening our relationship with this world leader in desktop manufacturing. We are proud to present this award to our seven top KSA partners, and we are looking forward to working with them to sustain our growth in the Saudi market in the coming years.” Backed by an extensive product portfolio and network of 2,500 resellers across the MENA region, Mindware has managed to stay ahead of competition by building strategic partnerships and offering customized solutions to specific client needs, competitive rates and value added services to its partners. The company has consistently posted high earnings, with revenues in 2007 soaring to USD 200 million, which it attributes to strong channel network and commitment to providing value-added services to resellers, including training programs, technical assistance and marketing support. Mindware is the first IT distributor in the Middle East to attain ISO 9001:2000 certification and has enabled various organizations reach their business goals with state-of-the-art IT, hardware components, networking and business solutions. The Dubai-based firm is able to provide best-of-breed solutions to major regional markets including the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Egypt, Cyprus and North Africa. __
