GHASSAN Ahmed Al Sulaiman Furniture Trading (IKEA Saudi Arabia) has launched its Soft Toys for Education campaign around the Kingdom for the second year in a row, where for every soft toy sold in November and December, IKEA Saudi Arabia will donate SR2 to children's education through the Disabled Children's Association (DCA). Five new soft toy characters have been chosen to be the faces of the campaign. IKEA Saudi Arabia first launched the campaign last year, where it donated SR204,000 to the DCA, reaching tens of disabled children. They have now established a partnership with the DCA where the money donated from the sale of soft toys will go directly to improving the education of disabled children. “Education is not a privilege; it is a right. We at IKEA believe every child has the right to a quality education, no matter what the circumstances. Our partnership with the Disabled Children's Association aims to ensure that all disabled children receive the education they deserve,” said Saud Al Sulaiman, CEO of IKEA Saudi Arabia. “Children are an important part of our society and we have a vital role to play in ensuring that they receive the tools to build a brighter future. We call upon our customers to support us in making our goal a reality.” Dr. Zuhair Abdulraheem Maimani, Manager of the DCA, said “we are privileged and honored to be part of the Soft Toys for Education campaign for a second year, and with this partnership we have established with IKEA, we can only look forward towards providing better opportunities for our children.” Throughout the duration of the campaign, customers will be able to track the number of soft toys sold to date, through screens that have been installed across all stores in the Kingdom. The Soft Toys for Education campaign runs in parallel to the global campaign that is taking place across all IKEA stores worldwide. — SG
