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Tang kids movement gains support
Published in The Saudi Gazette on 05 - 04 - 2013

JEDDAH — The response by families and young children to donate toys to Tang's toy drive has been remarkable, with 23,000 toys collected in just 63 days. Only 7,000 more toys are required to create a Guinness World Record.
Take your children over to the Tang Stand and let the Kids movement unfold while they witness actual donations. Head to the stand and be a part of this unique and noble initiative that attempts to create a Guinness World record for the “Largest Toy Donation.”
Designed to encourage children to do good for less-privileged kids in the region through a simple, yet precious act of donating a toy, Tang has now launched donation centers in malls across Saudi Arabia, the UAE, and Kuwait where parents and children can have the option of making a personal toy-donation whilst also being able to play online games at the location, earn points and purchase virtual toys for donation.
Kids can also donate toys by logging onto www.tangdogood.com, play one of three, fun-filled, online games and earn points.
Using these points, the child can donate a virtual toy. For every virtual toy, Tang will purchase an actual toy and donate it to the charities on behalf of the child.All the toys that are collected during the campaign will be distributed amongst four of their charity partners in the region. In the Kingdom, the toys will be distributed to underprivileged children through the “Kafel” and “Ensan” societies. — SG


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