Bio-Oil is the latest skincare product to have undergone the Skin Health Alliance's rigorous dermatological review and been awarded their highly sought after accreditation. Already a favorite with consumers, the specialist skincare oil for improving the appearance of scars, stretch marks and uneven skin tone can now proudly display the ‘dermatologically accredited' mark to reassure consumers that Bio-Oil has been independently verified by experts as a brand that believes in taking research seriously and promotes healthy skin. The SHA mark is an independent assurance that products have met a standardized set of skin safety requirements that are not set by the manufacturer or brand, but which have been agreed upon by leading international dermatologists and skin scientists. The SHA scientific committee who reviewed the research on Bio-Oil agreed that the research undertaken and the trials carried out into Bio-Oil met and on occasion surpassed the standards required for this prestigious award. Dr. Mohamed Otaifi, Bio-Oil Marketing Manager in KSA, said “we are delighted to have been awarded this accreditation. The SHA mark is a great innovation for helping consumers to identify products that are manufactured to a high standard and have been tested for safety and has claims that are based on evidence. We will be proud to have it associated with Bio-Oil.” Since its launch Bio-Oil has become a household name, trusted by millions of people across the world for scars, stretch marks, ageing skin, dehydrated skin, and uneven skin tone. — SG