JEDDAH – Top brands from across the GCC countries, hogged the limelight and were honored at the Product of the Year Gulf 2013 awards ceremony held at The Atlantis, The Palm, Dubai. The awards were handed over by “The Product of the Year” team. Dory Kfoury, CEO - Middle East and Africa for Product of the Year, said: “Consumers are smarter than ever and watching what they spend more intelligently. In spite of the social network revolution, it is the human network that still holds the sway when it comes to consumer packaged goods. What we have achieved through the Product of the Year Gulf is unprecedented – with over 3,600 consumers across GCC voting on the most innovative brands for the Product of the Year award. We feel this is the ultimate recommendation for the brands.” The Product of the Year Gulf 2013 award serves as a shortcut for shoppers in the supermarket as an approved and trusted sign of quality. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales. The prestigious Product of the Year Label, which is renowned worldwide across 36 countries, is an independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100 percent by consumers themselves. Notable Product of the Year Gulf winners in the various product segments range – from Fragrances, Hair Care, Consumer Appliances, Household Detergents to Food & Beverages and Personal Care –are Jovan Oriental Collection (Fragrances Category), Nivea Natural Fairness Deodorant (Deodorants for Women Category), Olay Regenerist Microsculpting Cream and Night Renewal Elixir (Anti-aging Facecare Category), Fine Classic Facial Tissues (Classic Facial Tissues Category), Braun Silk.Epil 7 Dual Epilator (Hair removal solutions Category), Energizer Batteries (Batteries Category), Mr. Muscle Fresh Discs (Toilet Cleaners Category), Raid Multi Insect killer Odorless (Insecticides Category), Philips Living Whites (Lighting Category), Braun Satin Hair 7 Straightener (Hair Appliances Category), Mazola Mayonnaise (Mayonnaise Category), Knorr All In One Seasoning (Seasoning Category), Gillette Fusion ProSeries (Men's Skincare Category), Kleenex Décor Facial Tissue 100's (Premium Facial Tissues Category), Lifebuoy Skin Cleansing Products (Skin Cleansing Category), Olay White Radiance Intensive Fairness (Whitening Face care Category), Sensodyne Repair & Protect (Oralcare Category), Persil Liquid Detergent for White Clothes with Oud Fragrance (Specialty Liquid Detergents Category), Ariel Microboosters (Laundry Detergent Category), Domestos Ultra Thick Bleach (Multipurpose Household Cleaning Category), London Diary Hazlenut Ice CreamTub (Ice Cream Category), Kiri Spreadable Creamy Cheese (Cheese Category), Milupa Aptamil (Infant Nutrition Category), Head & Shoulders Moisturising Scalp Care Shampoo (Anti-Dandruff Haircare Category), Sunsilk Co-Creation Expert Perfect Straight (Haircare Range Category), Rimmel Lasting Finish By Kate Lipstick (Make Up Category), Vaseline Total Moisture Body Lotion Range (Body Moisturiser Category), Kleenex – Large & Thick Hand Towels (Bigger and Thicker Tissues Category), Pantene Oil Replacement (Hair Treatments Category), Wella Koleston Color Intense Foam (Hair Colourants Category), Rio Mare Light Meat Tuna in Olive Oil (Canned Tuna Category), Phillips Airfryer (Kitchen Appliances Category), Phillips SensoTouch 3D (Male Grooming Category), Always Diamond (Feminine Pads Category), Fine Sensations Facial Tissues (Scented Facial Tissues Category), Glade Automatic Spray (Home Fragrances Category). — SG