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New Toyota Concept - customization made easy
Published in The Saudi Gazette on 13 - 07 - 2013

Toyota Motor Corporation (TMC) displayed its new sporty, open-top family – oriented concept car “Camatte57s” at the International Tokyo Toy Show 2013.
The concept, called the “Camatte57s,” is aimed at bringing families closer together as they work in collaboration on building their ideal car. The vehicle aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience together the fun of driving, car customization and car enthusiasm. The Camatte57s offers detachable body panels which enable easy, extensive customization. The vehicle body exterior consists of 57 detachable small lightweight panels to allow easy and extensive color and design customization.
The roofless design offers a liberating driving experience while also enhancing visibility to increase ease of customization.
Toyota's latest concept car is designed so even children can drive it. Acceleration and braking pedals and seats can be adjusted to enable operation by children, while an adult seated in the rear-right seat assists steering and braking to help develop the child's driving skills. Seats are in a closely arranged triangular configuration with one front seat and two rear seats to emphasize family intimacy and facilitate communication.
The name Camatte is based on the Japanese word for care and is meant to signify “caring for others” and “caring for cars.” The “s” stands for the Japanese word sawaru, which means to touch. The name thus reflects the idea that people should feel more in touchwith each other and with vehicles. Compared to the “Camatte” concept exhibited in 2012, the Camatte57s allows an even greater ease and range of customization possibilities. – SG
Camatte57s Main Specifications
Length: 3,000 mm
Width: 1,440 mm
Height: 1,000 mm
Wheelbase: 1,800 mm
Seating capacity: 3


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