sole distributor of Mazda cars in the Kingdom – unveiled here on Wednesday the new Mazda 6 Ultra 2009, the car that changed the concept of sporty sedan cars. HHA Managing Director Ali H. Alireza said the launch of the new car underscores the company's commitment to offer new highly-equipped and stylish models. “We and our partners at Mazda Motors Corporation look forward to meet the requirements of the Saudi clients and to provide distinctive before- and after- sale services, along with products of highest quality,” he said. Hiroshi Kajiyama, Mazda 6 Ultra Product manager, said the basic product concept and key values of the Mazda 6 Ultra are the same as those of the newly-introduced Mazda 6 for global markets, but with a different interpretation. “Unlike Japan and Europe (the main target markets for Mazda 6) with their many winding mountain roads, the United States and GCC areas mainly have wide and straight or gently curved roads. Consequently, drivers in these areas attach greater importance to stability, relaxed long-distance cruising, and handling that allows safe, predictable lane changing for overtaking at highway speeds. Long test drives in the United States confirmed my initial impression of market preferences, but realizing the highest levels of harmony between steering, handling, ride and performance was extremely difficult,” he said. The first-generation Mazda6 challenged established concepts for CD cars, and was the first model that demonstrated Mazda's Zoom-Zoom approach to car-making. Its success vindicated Mazda's new direction and enabled a string of successful vehicles that furthered the company's growth. The new Mazda 6, leading the second-generation Zoom-Zoom product group, features sporty characteristics and enhanced levels of refinement. Its head-turning styling derived from Japanese aesthetics won high marks around the world. Mazda 6 Ultra's wheelbase 65mm longer (2,790mm) with wider front and rear tread. Overall length is 185mm greater (4,920mm), width rises by 45mm (1,840mm), and boot volume is increased to 556L (VDA). This larger package not only facilitates increases in every significant interior measurement, it also moves Mazda 6 Ultra to the top of the CD segment. Mazda 6 Ultra's MZI 3.7 V6 engine produces a rousing 200kW of power at 6,000rpm and 365Nm of torque at 4,250rpm, while the MZR 2.5 four-cylinder power plant generates 125kW at 6,000rpm and 226Nm at 4,000rpm (EEC). A six-speed Activematic transmission with Active Adaptive Shift (AAS) control is standard equipment for the V6 engine model. Mazda6 Ultra also offers a more extensive equipment list, and features include dynamic stability control, an advanced keyless entry system, and independent rear cooling vents. A 60-degree V6 engine designated MZI 3.7 is fitted for the Mazda 6 Ultra. Its advanced features includes lightweight, rigid aluminum construction for the block and cylinder heads, a forged-steel crankshaft with induction-hardened journals, and variable intake valve timing. The dual overhead camshafts are chain-driven and equipped with maintenance-free, direct